The last part to this (found here) opened up with a rundown of what a promotion is and its uses in marketing. In this part, we’ll get straight to the best bit: the disastrous promotion.
This one comes from the people at Pepsi and their collaboration with famous media personality and model Kendall Jenner. The ad in summary depicts the police and protesters in a tense stand-off, a relevant and delicate topic in both 2017 and today, with Kendall Jenner walking out among the protesters and offering an officer a Pepsi, which then alleviates the tensions. This left consumers and all ad-viewers alike in almost total agreement that the ad was insensitive and in-poor taste. The backlash was quick and forceful, and left much of the conversation in a direction of trashing Pepsi and their image.
The lesson to be learned here for marketing and general marketing campaigns is although it is important to broadcast and support current issues and politics, the incorrect approach can be a costly one. Certainly when it is through creating a video in which your product appears as if it is the solution to complicated societal issues. The tactic comes off as trying to take advantage of a negative event or situation for profit and arises conversations of how morally correct it is to do.
Socialiam 
At least Pepsi has a good PR team to manage their disastrous ad campaign. I wonder what execs signed off on it! Wouldn’t have been cheap either with having Kendall in it. How do you think you would’ve planned their campaign instead?
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Very true, personally I wouldn’t have attached a political agenda to the advertisement and would have relied on the fame and outreach of hiring someone like Kendall Jenner.
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