My customer journey

For my final blog, I have decided to describe how my own personal experience with becoming a subscriber to the streaming service Kayo. Kayo is an Australian sports streaming service which offers a wide-range of different and diverse sporting programs. It is subscription based with no locked in contracts, free to subscribe and cancel as […]

The sneaky development of digital advertisements

One of the main reasons a website wants to increase its traffic and create a platform friendly to recurring users is so that they can then subject them to advertisements. Advertisements exist as the one of easiest paths for a website creator or business to generate money on the internet. For most social media sites […]

Will automation effect marketing jobs?

Ever since the start of the industrialization era automation has been the direction in which most businesses and industries move towards. With typically more efficient and cost effective methods, it is a wise investment for businesses to pour their resources and efforts into. Without the need for human intervention, software designed for the specific task […]

Privacy – How can a consensus be reached?

With the rise of internet and more specifically social media, the increased availability of data about us as individuals grows more and more. The issues surrounding privacy and the right to share/own data is an uncomfortable topic, with many companies not willing to fully disclose what they use the information they collect for. Pushes for […]

The future is here: Amazon GO

Excluding the introduction of ordering your shopping through the internet and self-serve, the typical supermarket shopping experience has been pretty stagnant in recent history. The introduction of Amazon GO looks to revolutionize it. They are aiming to try and create a store in which nearly all aspects and elements of its operation are automated and […]

Paid Promotions: Cases that backfired (Part 2)

The last part to this (found here) opened up with a rundown of what a promotion is and its uses in marketing. In this part, we’ll get straight to the best bit: the disastrous promotion. This one comes from the people at Pepsi and their collaboration with famous media personality and model Kendall Jenner. The […]

Dark Art of Black Hat SEO Techniques

Most online businesses strive to garner as much attention as possible without losing too many resources in the process doing so. This is where Search Engine Optimization (SEO) can help. Search engine optimization is the process of trying to attain as many visits to a website by developing it in such a way that would […]

Million dollar student

An interesting case of entrepreneurship in the early days of digital marketing is that of the ‘Million Dollar Homepage’. This is a web page created in 2005 by university student Alex Tew who was looking to raise funds in order to pay for his education. His solution to this was to create an ad-space that […]

Is the ‘Freemium’ business model friendly to consumers?

At face value it appears that the ‘freemium’ business model is extremely consumer-friendly through its offering of a raw version of their service for anyone willing to try it with the later choice to go premium, but how friendly it is relies purely in its moderation. A clear positive of this model comes from […]