The sneaky development of digital advertisements

One of the main reasons a website wants to increase its traffic and create a platform friendly to recurring users is so that they can then subject them to advertisements. Advertisements exist as the one of easiest paths for a website creator or business to generate money on the internet. For most social media sites […]

Paid Promotions: Cases that backfired (Part 2)

The last part to this (found here) opened up with a rundown of what a promotion is and its uses in marketing. In this part, we’ll get straight to the best bit: the disastrous promotion. This one comes from the people at Pepsi and their collaboration with famous media personality and model Kendall Jenner. The […]

Is the ‘Freemium’ business model friendly to consumers?

At face value it appears that the ‘freemium’ business model is extremely consumer-friendly through its offering of a raw version of their service for anyone willing to try it with the later choice to go premium, but how friendly it is relies purely in its moderation. A clear positive of this model comes from […]