A look into the art of Digital Marketing
For my final blog, I have decided to describe how my own personal experience with becoming a subscriber to the streaming service Kayo. Kayo is an Australian sports streaming service which offers a wide-range of different and diverse sporting programs. It is subscription based with no locked in contracts, free to subscribe and cancel as […]
Read More My customer journeyThe last part to this (found here) opened up with a rundown of what a promotion is and its uses in marketing. In this part, we’ll get straight to the best bit: the disastrous promotion. This one comes from the people at Pepsi and their collaboration with famous media personality and model Kendall Jenner. The […]
Read More Paid Promotions: Cases that backfired (Part 2)A popular method of promoting a company’s products or services is by paid promotion. Usually it is best to pay an individual who has an audience in which matches your demographic, or a demographic that stretches far and wide as to encapsulate as many people as possible. In the new age of media, it now […]
Read More Paid Promotions: Cases that backfired (Part 1)
Socialiam 